But really
- why does this beauty product have such a high price tag?
Remember those moments when you kiss someone goodbye or brush by a stranger on the street and you’re left with only the mysterious fragrance of their perfume? This scent is a lasting one that stimulates the senses and has you remembering the person’s presence long after they are gone.
These kinds of moments are a magical experience that can leave you feeling mystified or ignite your own personal quest to find a perfume or cologne that does the same for you - leaves an impression. But once you start looking at all of the options, you’ll soon find that high-quality perfumes are three to four times more expensive than other brands.
When we first were getting into the world of perfume, we found ourselves wondering, ‘Why?’ There should be reasons why perfumes cost so much as compared to others - and there are.
Many people think that the higher price tag of luxury perfumes is due to the ingredients, but the secret is that premium ingredients are not exactly why they’re so expensive. Let’s break this down further.
To start off, let’s get one thing straight - when it comes to perfumes, the ingredients are what matters most. To craft an irresistible fragrance, you can’t fall short in this area. Without high- quality ingredients, your perfumes don't last as long or smell as nice. Naturally, higher quality perfumes will cost more than cheap alternatives.
When a fragrance is produced with top-quality ingredients and expert skills, you can absolutely tell the difference in aroma and its lasting power. It’s also important to note that many premium perfume manufacturers are located in the same space and why it’s a sign of a good perfume.
Where perfume ingredients originate is an easy way to tell the quality of a fragrance. For flowers and herbs used to make essential oils used in a fragrance, the growing conditions must be perfect. The team tasked with mixing those ingredients must also be highly skilled and knowledgeable. That’s why we, as well as many of the other top fragrance brands, source their perfumes from the world’s fragrance capital of Grasse, France.
This hub of perfumery has been dabbling in fragrance since the 17th century, first working with the goal of masking the smell of the leather goods industry. It is now considered the perfume capital of the world, with ingredients that go into many of the most iconic fragrances and fragrances houses, such as Hermès, Louis Vuitton, Dior and Chanel.
However, where quality ingredients are sorted doesn’t actually affect the price of the perfume. While the quality of what goes into a perfume can affect the price, it’s not the only reason why a perfume from a more affordable, consumer-friendly brand like TWIST offers a lower price point. After all, all of our ingredients come from the same place as many luxury perfume manufacturers!
To be honest, the price of the liquid in a premium Eau de Parfum is typically less than $2.00. So then, where does the excessive over $100 price for luxury perfumes originate? It’s actually a combination of different factors including retailer markups, marketing campaigns, celebrity brand endorsements and fancy packaging. Each of these factors adds money to the price tag.
To put it into perspective, look at the Boadicea The Victorious ‘Blue Sapphire-Pure’ fragrance with an $800 + price tag. The actual ingredients that go into the fragrance are likely no more than $3-4.
What may come as a surprise to you is one of the major sources of the markup - the bottle. Perfume bottles are often customized to fit a new fragrance with long development timelines that cause investments on custom materials to cost even more.
At TWIST, we think this is outrageous - many consumers avoid perfumes that they’ll love simply because the price tag is so high due to its pretty packaging. But is it worth it?
Spending huge amounts of money on marketing and pretty packaging isn’t part of the TWIST ideals. We source only the highest quality ingredients from France and follow the same manufacturing processes as the world’s most famous luxury brands. By using the best ingredients, we can craft scents that are similar to the iconic ones you love with long-lasting fragrances that will turn heads.
We also work to cut unnecessary costs to help keep our price points accessible at TWIST. Here are some of the ways that we do so:
1.Direct to consumer selling
2.No retailers
3.No fancy packaging with a minimalist bottle
4.No icons or celebrity endorsements
5.No excessive marketing
We’re here to change the perfume industry for the better, crafting luxury fragrances that are affordable yet luxurious in quality. We offer a variety of scents that mirror some of your most sought after luxury perfumes with a consumer-friendly price tag without compromising quality or scent. That way, you can enjoy the everyday luxury of amazing perfumes without paying an excessive price!
